Amp'd Mobile and Novarra have announced that Novarra's Internet and Web search solution by the name of nWeb, is integrated into all handsets currently offered by Amp'd Mobile.

Subscribers to Amp'd (pronounced amped) Mobile will have unrestricted access to all Internet and mobile content available. Amp'd Mobile users will automatically get full Web content from the original Amp'd Internet site.

Novarra software work much like Opera Software's Opera Mini Java mobile browser by transforming and reducing Web pages on their own servers before they are transferred over the mobile phone network to the user's cell phone.

Novarra's Internet optimization solution is launched by Amp'd Mobile on Kyocera and Motorola handsets. Much like Virgin Mobile which is an MVNO that uses Sprint Nextel's CDMA EvDO network, Amp'd Mobile is an MVNO (Mobile Virtual Network Operator) that runs on Verizon's next generation EVDO network.

Senior vice president of Amp'd Mobile stated: "We selected the leader in Internet transformation for their powerful platform that simplified creating and expanding our Internet offering. Novarra is integrated with Amp'd Live to create our innovative experience where a user seamlessly listens to a song, reads about the artist, searches and buys content."

Posted by mobilemodo at 02:04 PM | Permalink Posted to Amp'd Mobile | MVNO | Mobile Applications | Mobile Content | News

Coming to a cell phone just for you sports fans, Mobile ESPN is preparing to launch a multi-million dollar ad campaign at the 2006 Super Bowl to launch their services nationwide.

Mobile ESPN will begin its nationwide roll-out on Sunday, with a 60-second Super Bowl ad showcasing the new $199 Sanyo MVP mobile phone.

Just like the latest wireless cell phones from Asia that have high-end features that never hit the U.S., this phone is sure to be popular.

Mobile ESPN is carving out its own niche market for sports fans, just like other new Mobile Virtual Network Operators (MVNO) like Virgin Mobile, Amp'd Mobile, Boost Mobile, Disney Mobile, Helio, Cbeyond, and Movido.

Posted by mobilemodo at 07:27 AM | Permalink | TrackBacks (1) Posted to Amp'd Mobile | MVNO | News

Amp'd Mobile and Electronic Arts, the world's biggest video game company, have formed a partnership that will bring over 15 EA mobile games to Amp'd cell phone customers early this year.

The newly launched and privately held MVNO Amp'd Mobile, is using network capacity on the Verizon Wireless network and is primarily targeting young adults with its advanced high-speed EVDO wireless services.

The EA games that will be offered include Madden NFL 06, Need for Speed Underground 2, and The Sims 2. In addition they will offer popular casual games such as Poppit! and Tri-Peaks Solitaire from EA's Pogo.com online service.

Amp'd said it will provide a dedicated game channel for EA's brand, offering video previews, user ratings, and other content in addition to mobile game downloads.

Viacom's MTV Networks, which just signed a renewal with Virgin Mobile is an investor in Amp'd Mobile and provides it with video clips and other mobile content.

Posted by mobilemodo at 09:59 PM | Permalink Posted to Amp'd Mobile