Mobile phone giant Nokia has just announced they are teaming up with other mobile technology firms to promote Digital Video Broadcasting - Handheld (DVB-H) technology standard for wireless mobile TV.
The other technology firms that will be part of the alliance include Intel, Motorola, Modeo, and Texas Instruments. The tie-up, dubbed the "Mobile DTV Alliance", will encourage open standards for TV broadcasts to mobile cell phones, focusing on the North American market.

DVB-H technology bypasses mobile cell phone networks and broadcasts directly to handsets from TV masts, allowing millions of phone users to access the service at the same time.
U.S based wireless mobile network operators like Sprint Nextel have recently made announcements regarding their intentions to invest in advanced Mobile TV solutions.
Not to be excluded from this market are also Verizon Wireless, Cingular, and T-Mobile who are all looking to exploit the marriage of mobile phones and TV, but to date have not come up with a mature consumer solutions that exploit the real opportunities that exist in this market segment.
At the time of this announcement, Nokia's 7710 multimedia mobile phone is capable of viewing DVB-H signals with an add-on accessory, and the company's previously announced Nokia N92 will have built-in support for the DVB-H standard.
Most major U.S. markets are expected to have DVB-H infrastructure ready for use by 2007.