Voce luxury wireless carrier launches service in L.A.
Voce, a trendy niche luxury mobile virtual network operator has just started offering its flagship service in Los Angeles. The soft launch event was by invitation only and was limited to 500 people. Voce's target wireless market segment is set at affluent consumers that are only interested in voice services.
The membership fee is $1,000 with a monthly service plan that is $400. The service is ala carte with no binding contract and unlimited airtime. There is no data component thanks to Voce's exclusive voice only MVNO agreement with Cingular.
One of the key services that Voce is providing is a 24-hour concierge service that is included in the monthly service price. Two handset devices will be available at launch, the Moto RAZR V3 in colors white, black, or texturized black leather and the snazzy Nokia 8801. Customers will be able to swap out for a new handset every year at no extra cost, and the phones are fully insured for those accidental plunges into the neighborhood pool.

























