Coming to a cell phone just for you sports fans, Mobile ESPN is preparing to launch a multi-million dollar ad campaign at the 2006 Super Bowl to launch their services nationwide.

Mobile ESPN will begin its nationwide roll-out on Sunday, with a 60-second Super Bowl ad showcasing the new $199 Sanyo MVP mobile phone.

Just like the latest wireless cell phones from Asia that have high-end features that never hit the U.S., this phone is sure to be popular.

Mobile ESPN is carving out its own niche market for sports fans, just like other new Mobile Virtual Network Operators (MVNO) like Virgin Mobile, Amp'd Mobile, Boost Mobile, Disney Mobile, Helio, Cbeyond, and Movido.